The good thing about staying home? More time for self care! Last week I mentioned how important it is to create a good skincare routine and this certainly falls into the self care arena. One brand that I’ve been using for years and want to share with you is Fresh, a beauty brand that offers a variety of skincare, body care, and lip care. I’m highlighting a few of my favorite products from Fresh beauty… read on for the full scoop!
Fresh is an indie beauty brand that began in Boston back in the early 90’s. Today, they have several boutiques and products can be found online and in stores as well. Their store on Broadway in New York is one of my favorites to pop into and see what’s new! What I love best about the brand is how luxe the products are yet they are still affordable. Each item is ‘fresh’ with natural ingredients and honestly, there hasn’t been a single product that I’ve tried that I haven’t fell in love with. I have SO many Fresh beauty products– in full-size and travel-size that I can take anywhere- and for good reason. Here’s the dish on a few must-haves from the brand:
Let’s start with a peek at the Rose Collection, since I’m a total sucker for anything with rose. Rose water is especially great for skin as it has soothing & nourishing properties.
The Fresh Deep Hydration Facial Toner is one of their most popular products and for so many good reasons. This toner contains actual rose petals– it’s basically like giving your face a rose bath! I love that it is formulated with hyaluronic acid, which helps skin retain moisture. This toner will not strip or dry out your skin– if your skin is on the drier side, it is definitely a must.
I use this toner as the last step in my cleansing routine, applying it to my freshly cleansed skin to pick up any leftover residue. If you’re not already using a toner, I highly suggest incorporating into your routine. You will be impressed (and appalled!) with how much gunk gets left behind on your skin even after cleansing.
Another must-have product from this collection is the Fresh Rose Deep Hydration Face Cream, which I use as a daytime moisturizer. This moisturizer is a super luxe feeling gel cream and I love how hydrating it is for my skin! Along with rose water and hyaluronic acid, it is infused with time-release hydropatches that help skin to retain moisture over a full day. It also includes hydrating plum seed oil to keep the complexion looking fresh.
For night, I apply the Fresh Rose Deep Hydration Sleeping Mask, a 2-step mask that includes a cooling gel along with a separate water-cream mask. The mask is designed to help plump the skin with moisture and create a smooth surface for the following day. I love how silky smooth it makes my face feel and my skin feels hydrated al night long!
First, I apply the cooling gel, which is infused with the soothing rosewater, hydrating damask rose extract, and hyaluronic acid. Then, I follow with the cream mask, which uses a similar time-release technology to trap moisture. Anything that helps my skin’s moisture barrier is a win in my book!
Skin Care is Self Care
One of the products I’ve been most impressed with is the Fresh Black Tea Kombucha Facial Treatment Essence. When I first received this product, I wrote it off. It’s on the pricier side and I figured it was just another product featuring a trendy ingredient. Happy to say I was dead wrong. This essence is everything and a product you NEED in your beauty routine stat!
As an essence, I apply this product after the toner but before my moisturizer or any serums. The kombucha (fermented black tea) is an antioxidant that helps to smooth out the skin while protecting from pollution and free radical damage. My skin looks SO glowy and smooth after using this!
Another must-have is the iconic Fresh Soy Face Cleanser. I’ve recommended several facial cleansers over the years but have to say, this one tops my list. It’s ultra-gentle on the skin, is great for all skin types and removes makeup without drying out the skin. Seriously, it’s a cult-fave for a reason. If you try just one product from this list, it should be this!
The cleanser is pH balanced and incorporates amino acid-rich soy to maintain skin elasticity (less elasticity = more wrinkles, people!) to keep skin supple yet it also has calming cucumber & rosewater as well as nourishing borage seed oil. I have a full-size version AND a TSA-approved travel size so I can take it with me on trips.
While it’s hard to beat the rose moisturizer I mentioned above, I did want to give a call out to the Fresh Lotus Youth Preserve Moisturizer from their Lotus Collection. This line is perfect for those concerned with aging, yet aren’t quite needing aging skincare… does that make sense? Basically, if you’re like me in your mid-thirties, this is a line you should get to know.
The Super Lotus works to boost skin’s radiance, protect from free radical damage & strengthens the moisture barrier. There’s a lot more work involved to keep my skin from looking dull as I’ve gotten older! I love this moisturizer because it’s lightweight & gives me back that youthful glow, yet still packs a hydrating punch. It contains star fruit leaf extract to smooth the appearance of fine lines and wrinkles, hyaluronic acid to maintain moisture and vitamin E to protect and soften skin. Phew– that’s a lot packed into this guy!
Fresh beauty is also known for their lip care, most notably the Sugar Lip Collection. Each of the lip products in this collection contain sugar, which is a natural humectant and helps keep lips feeling moisturized. Favorites from this collection include the Sugar Lip Polish to exfoliate lips, the Sugar Lip Treatment Advanced Therapy to replenish dry lips and Sugar Icon Tinted Lip Treatments with SPF 15 to protect, hydrate and give a splash of sheer color. How poppin’ is this gorgeous red shade?!?
If balms are more your jam, the newer Sugar Hydrating Lip Balms are fantastic– they are packed with vitamin E to nourish & smooth lips. Plus, the flavors are delish! Fresh beauty offers flavors such as peach, their iconic sugar lemon, lime mint, juicy watermelon and more.
I have so many of the Sugar lip products stashed everywhere– on my vanity, in my drawers, in purses… they are the absolute best!
Fresh Body Care
Fresh also offers an array of body care including: brown sugar scrubs; gentle hand creams; intoxicating shower gels; smoothing body lotions and even fragrances. I absolutely love the scent of the Citron de Vigne EDP, with it’s citrusy notes of grapefruit, neroli orange and more.
You can shop all these products online or at Sephora. Have you tried Fresh beauty products? Tell me your faves in the comments! New to the brand? Shout out which products shared here you would most like to try!
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